THE DATA CHALLENGE FOR MARKETERS
THE DATA CHALLENGE FOR MARKETERS – how to wrangle your data into one place and make sense of it I was a marketer for 14 years. I worked for the public sector, for huge global corporations, and with start-ups. In all cases, there were many days when Marketing felt like the best department to work […]
THE 4 TYPES OF DATA CONSUMER – WHICH ONE ARE YOU?
This article is written by Matt Dent, BI Consultant at Data3 Data viewers, stakeholders, decision makers. They are a diverse bunch with differing needs, wants and desires. There is something they all have in common though; a desire to be able to make the best decisions for their business or for the issue they have. […]
AN 8-STEP BUSINESS INTELLIGENCE & ANALYTICS JOURNEY, OR IS IT A NEVER-ENDING CYCLE?
This article is written by Matt Dent, BI Consultant at Data3 Dashboarding is not Business Intelligence (BI). Nor is reporting. BI is not creating a propensity model, nor is it creating a customer segmentation. BI is all about value, delivering actionable insight; so that decision makers can make informed decisions. Business Intelligence brings robust, reliable […]
Protected: The Challenge of data in the Energy Sector
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Protected: The Challenge of Data in the Financial Sector
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The Biggest Business Opportunity?
The world of business has completely changed, and if you want to survive, you NEED to harness the one business asset that is everyone has forgotten about – let me explain… Even just a year ago, the options to understand how your business was performing were pretty bad… You could pop over to someone’s desk […]
EVERY business has the same problem – disparate, disconnected data
There is a universal problem that impacts ALL businesses… • ALL businesses have disparate, disconnected data • ALL businesses use third party platforms e.g. Google Analytics, MailChimp & more • ALL businesses struggle to make sense of data and don’t have a single source of truth As they lack a single source of truth, many […]
INTRODUCING THE DATA ESCALATOR
By Helen Tanner, CEO & Founder of Data3 I remember when COVID-19 first started to get attention. I was far more worried about the potential of a two-week quarantine than getting the virus. And then lockdown hit…4 weeks became 8 weeks became 12 weeks. For someone like me, who travels, explores, and socialises regularly, it […]
Why Every HR Team Should Hire a Data Translator
HR is up against it Businesses don’t build themselves; people build them. That’s why HR teams have such a tall order. They need to hire in the right people and then build effective long-term strategies to engage them, motivate them and ultimately drive business success. Measuring all of these tasks for effectiveness has been a long-standing […]
From Soft to Serious: the Changing Face of HR
In every organisation, the Human Resource department has always been up against it. They have a significant role in recruiting the best talent in the market, retaining them, developing them, motivating them and generally driving business performance across the board. It’s no small order. But it’s fair to say that HR teams don’t always get […]