THE 4 TYPES OF DATA CONSUMER – WHICH ONE ARE YOU?

This article is written by Matt Dent, BI Consultant at Data3 Data viewers, stakeholders, decision makers. They are a diverse bunch with differing needs, wants and desires. There is something they all have in common though; a desire to be able to make the best decisions for their business or for the issue they have. […]

AN 8-STEP BUSINESS INTELLIGENCE & ANALYTICS JOURNEY, OR IS IT A NEVER-ENDING CYCLE?

This article is written by Matt Dent, BI Consultant at Data3 Dashboarding is not Business Intelligence (BI). Nor is reporting. BI is not creating a propensity model, nor is it creating a customer segmentation. BI is all about value, delivering actionable insight; so that decision makers can make informed decisions. Business Intelligence brings robust, reliable […]

THE POWER OF COMBINING FINANCIAL AND CUSTOMER DATA

We speak to business leaders everyday about their data challenges and data opportunities. They’re all struggling with exactly the same thing – disconnected data that is siloed across their organisations, meaning that it’s really tricky to get answers to simple business questions like these… How many customers do we have? Well, what do you mean […]

The Biggest Business Opportunity?

The world of business has completely changed, and if you want to survive, you NEED to harness the one business asset that is everyone has forgotten about – let me explain… Even just a year ago, the options to understand how your business was performing were pretty bad… You could pop over to someone’s desk […]

YOUR ON-DEMAND DATA EXPERT

• Do you want to lead a data revolution?• Do you want a CDO to create, lead and implement your data strategy?• Do you want a Data Consultant to identify innovative ways to monetise your data?• Do you want a Data Architect to ensure your tech stack is robust, secure, and scalable? But don’t have […]

DO YOU NEED A DATA STRATEGY?

This blog is written by Data3 Founder and CEO, Helen Tanner. Do you have a data strategy? Or, in simpler terms, do you know what you want to achieve with data for your business? For instance, what your vision is, what your objectives are, what the outputs will be, what your goals are, what resources you need, […]

WHEN IT COMES TO DATA PROJECTS, NO PERSON IS AN ISLAND

This blog is written by Data3 Founder and CEO, Helen Tanner. You’ve created your data strategy… you’ve got a data plan… you know where to extract your data from… you know what your users require… you know what tools you’re going to use… you have some ideas for data visualisation… you’re ready to get started… So now […]

Marketing Analytics: Using data to drive revenue

This article is written by Amanda Kite, our Insight Consultant at Data Cubed.  According to Gartner’s 2019-2020 CMO spend survey, 76% of marketing leaders say they use data and analysis to drive key decisions. So the days of making marketing decisions based on gut feel are long gone, aren’t they…? In fact, in the same Gartner […]