Don’t let data be the “albatross around your neck”

This article is written by Martin Bradfield, Data Consultant at Data3. Samuel Taylor Coleridge’s epic poem of 1798 “Rime of the mariner” contained the infamous cry, “water, water everywhere and nor any drop to drink,” made by sailors after the ancient mariner killed an albatross for sport that could lead them to safety. They hung […]

EVERY business has the same problem – disparate, disconnected data

There is a universal problem that impacts ALL businesses… • ALL businesses have disparate, disconnected data • ALL businesses use third party platforms e.g. Google Analytics, MailChimp & more • ALL businesses struggle to make sense of data and don’t have a single source of truth As they lack a single source of truth, many […]