Skip to content
Marketing Analytics: Using data to drive revenue
This article is written by Amanda Kite, our Insight Consultant at Data Cubed. According to Gartner’s 2019-2020 CMO spend survey, 76% of marketing leaders say they use data and analysis to drive key decisions. So the days of making marketing decisions based on gut feel are long gone, aren’t they…? In fact, in the same Gartner […]