DATA DATA DATA – 26th May 2023

Do you want to grow your business, innovate, drive efficiencies, &/or create new revenue streams? Of course, you do! Well data is the starting point…and this is the only data-focused roundup you’ll ever need!


This week, me and the Data³ team spent our time discussing the world of data, AI, chatbots and the rest at our panel event on the SS Great Britain called ‘Harnessing the latest technology to drive innovation, power your organisation and fuel your growth’. It was so much fun…!

The highlights for me were…

  • you need clean data and good use cases…but using the latest tech for PR purposes is also allowed too (my points!)
  • you need to be careful of hidden and unintended bias and focus on the people more than tech (Joyann’s points)
  • you need to build a culture of innovation where experimentation and ideas are encouraged, and where failures are celebrated (Caroline’s points)
  • you need to enable innovation within your business through innovation days, time, processes and even lego! (Rik’s points)
  • and you need an expert facilitator in the shape of Dan to create a bouncy, fun panel with lots of audience engagement.

Thank you to Ric HillJoyann BoyceCaroline Clark and Dan Pritchard as well as co-sponsors at Ghyston for such an inspirational, educational and fun morning.


In DATA DATA DATA, I want to share the most important lessons learnt that I’ve realised in the last 6 years since I set up Data³ and started working with SMEs on their data challenges and data opportunities.

This time, it’s all about the benefits of data-driven decision-making.

James Parr, our data engineering lead, wants to share these 3 benefits with you… 

  • You’ll Make More Confident Decisions – Don’t guess at what your customers want/like. Don’t rely on assumptions about your business activities. Use data.
  • You’ll Become More Proactive – Get ahead of issues by spotting early warning signs using data, before they become real problems.
  • You Can Realise Cost Savings – Get the detail on your expenses, and monitor how your decisions affect your costs using data.

Inspired by Harvard Business School –


I LOVE seeing examples of good/bad/funny data visualisations, data wins, data mistakes, and more. 

This time, Helen Ward, our marketing lead, has found some gems at The 30 Best Data Visualizations of 2023 [Examples] (

  • some are beautiful – see #3 on the ancient wonders of the world and #18 which is an amazing visual of the solar system
  • some tell a simple story – see #13 on water consumption
  • some are scary – see #5 on the top 5 nuclear explosions
  • and some are beautiful and scary – see #6 on visualising the history of pandemics

They are all absolutely fascinating and must have taken a very long time to create.

Have you seen any examples of data craziness or wondrousness you want to share? Please drop me a line.



In this issue, we’re offering FREE B Corp dashboards to businesses who are B Corp certified, or who are on their journey.

Use the Data³ B Corp dashboard to:

  • log your B Corp metrics
  • automatically display them on an interactive dashboard
  • share your B Corp results with your team, managers and stakeholders

In future issues, I’ll share links to super useful, completely FREE videos, guides, templates, and similar…so, there are loads more freebies to come.

Thank you for reading…I’ll be back soon with more data news! 

 And, if you’re in data hell, I’m data Hels!

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This is me BEFORE my cross-channel crossing on 3 hour watches.